SEO stands for (search engine optimization).



Search engine optimization is that the method by that the text and code of an online page area unit tweaked in such the simplest way that programs like Google can provides it the next ranking in their search engine results pages (SERPs).

True SEO isn't concerning play the search engines - effective, moral SEO is concerning optimising the webpages in such some way that Google and different search engines can do justice after they decide however high they must seem in the search results

 If your web site already has a minimum of 10-20 pages of content, SEO will merely involve optimising those pages. If your web site doesn't have any articles, effective SEO can involve producing a minimum of 10-20 pages of quality SEO content.

Why is there a need for SEO?



SEO is needed as a result of search engines don't read websites the method humans do. the sole issue search engines really respect is text - specifically, high-quality text, written in such some way that the computer program will total what it's concerning.

For this reason, an online page seems} nice and is extremely helpful to the human eye might not appear anyplace close to as relevant and helpful to a look engine. This may well be as a result of a lot of of the knowledge is bestowed in graphical or pictorial kind, and search engine spiders (computer programs that "read" an internet site and judge its ranking) will solely scan text. you'll quickly see this for yourself: visit a webpage, click on "View" and choose "Source": that's what a look engine spider can see once it crawls that page. If the knowledge on the webpage isn't clearly visible  within the ASCII text file, the spiders will not see it and can treat it as junk, despite the fact that the webpage may well be very helpful to human users. therefore if you write a good article and transfer it as a JPEG file, it'd look pretty, however the search engine won't be ready to scan it. All it'll see may be a very little HTML code and no helpful content. during this case Google would most likely not index the page in the slightest degree. There ar many websites out there with wonderful articles uploaded as large JPEG files, still wondering why Google will not show them in its search results.

Does my web site would like SEO?



If you're 100% glad with the number of traffic you're obtaining and don't wish additional referrals from Google and alternative search engines, SEO isn't for you.

Conversely, if you wish to extend your web site's traffic considerably and need your website to look on the primary page of the Google search results page for a minimum of some queries, SEO is that the thanks to do it. Put simply, if you owna web site and your website doesn't seem on the primary page of the search results for a minimum of some queries, you've got lots to realize by applying SEO to your web site.

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